Master License and Services Agreement

Fractal Enterprise, LLC

This Master License and Services Agreement (“MLSA”), including all Order Forms, Statements of Work, Support Terms, Terms of Service and Acceptable Use, and Product Addendums (all such terms as defined below) agreed to by the parties (collectively, the “Agreement”), is between the entity listed below (“Customer” or “You”) and Fractal Enterprise, LLC (“Fractal Enterprise”, “Fractal”) and sets forth the terms and conditions under which Fractal Enterprise will make available certain Services, Beta Services, and the Platform (each as defined below), and Customer will be permitted to use and access such Services, Beta Services, and the Platform. This Agreement is effective as of the effective date provided in the signature box, below (“Effective Date”). By signing this MLSA, Customer and Fractal Enterprise agree to be bound by the terms of the Agreement.


Fractal Enterprise’s direct competitors are prohibited from accessing the Services, Beta Services, and the Platform except with Fractal Enterprise’s prior written consent. In addition, the Services and Beta Services may not be accessed for purposes of monitoring their availability, performance or functionality, or for any other benchmarking or competitive purposes.

This Agreement was last updated on September 10, 2019. It is effective between Customer and Fractal Enterprise as of the date of Customer’s accepting this Agreement.




  1. Affiliate” means any person or entity that controls, is controlled by, or is under common control with a party to this Agreement. The term “control” as used in the immediately preceding sentence means the right to exercise, directly or indirectly, more than fifty percent of the voting rights attributable to the shares, partnership interests, membership shares, or similar evidences of ownership of an entity. 
  2. “Beta Services” means those projects undertaken by Fractal Enterprise, in which Customer shall have early beta access to the FractalFORGE Software Platform before its widespread commercial release.
  3. “Content” means information or data created or obtained by Fractal Enterprise from publicly available or private sources or its third party content providers and made available to Customer through the Services, Beta Services or pursuant to an Statement of Work (“SOW”), as more fully described in the Documentation.
  4. Customer Data” means the electronic data and information created, submitted, or input by Customer or its Users in connection with Services or Beta Services for the purpose of using the Platform or facilitating Customer’s use of the Platform excluding (i) Content, (ii) reports, data, assessments, analyses or compilations, collected by, derived from, created by or returned by the Services and Beta Services, including any derivative works thereto. 
  5. Documentation” means user documentation that describes the principles of the operation or functionality of the Platform, as updated from time to time, and that are accessible by login to the applicable Service or Beta Service.
  6. “FractalFORGE Software Platform” or the “Platform” means Fractal Enterprise’s web-based multi-tenant patent-pending enterprise SaaS content-creation & distribution platform that enables users to create and share unique customized content for B2B communications.
  7. “Generally Available Service” means the widespread commercially available Services that are ordered by Customer under a Statement of Work / Order Form which are subject to the terms set forth in this MLSA. Generally Available Service excludes Beta Services.
  8. Support Services” or “Support” means ongoing technical support services for the Platform, as further described in the applicable Support Terms and Conditions and Order Form (collectively, theSupport Agreementsee Attachment 1). 
  9. Malicious Code” means code, files, scripts, agents or programs intended to do harm, including, for example, viruses, worms, time bombs and Trojan horses.
  10. New Service” means any service provided by Fractal for which Customer has not purchased a subscription.
  11. “Product Addendum” means the product addendum attached to this MLSA that sets forth the additional terms and conditions specific to the Platform, if any.
  12. Professional Services” means all content creation services, software training, configuration, data migration, consulting and professional services performed by or on behalf of Fractal for Customer pursuant to this Agreement.
  13. Order Form” means the ordering document for purchases of Services hereunder, including addenda thereto, that are entered into between Customer and Fractal from time to time. 
  14. Services” means the Platform, Support Services and Professional Services, collectively. The Services do not include New Services or Beta Services. 
  15. Subscription Fees” means any fees relating to Services and the Platform (including fees for Support, User Subscriptions and fees for exceeding SOW Scope Limitations).
  16. Subscription Term” for the Platform means the period that Customer has the right to use the Platform and associated Documentation as set forth in the applicable Order Form, including the Initial Term and any Renewal Terms. 
  17. User Subscription” means a subscription purchased by Customer that entitles one User to access and use the Platform and Documentation during the applicable Subscription Term. 
  18. Users” means individuals who are authorized by Customer to use the Platform, for whom subscriptions to the Platform have been purchased, and who have been supplied Fractal-issued user identifications and passwords by Customer, who are authorized by Customer to use the Services or Beta Services. “Users” may include but is not limited to Customer employees, consultants, contractors, agents, resellers, strategic partners, or third parties with which Customer transacts business; provided, however no User may be a direct competitor of Fractal except with Fractal’s prior written consent.


  1. Order Forms. Customer’s right to use any particular Platform is only valid during the Subscription Term. Upon expiration of the Subscription Term, Customer must immediately stop using the Platform and remove all copies of it from its systems. 
    1. Use of the Platform. Subject to the terms and conditions of this Agreement, and any User or seat count limitations on the applicable Order Form, Fractal hereby grants to Customer and Customer hereby accepts from Fractal a limited, non-exclusive, revocable, non-transferable (except as permitted in Section 14.3 (Assignability)), non-sublicensable right during the applicable Subscription Term to access and use the Platform and the Content solely in connection with its own business operations.    
  2. Use of the Documentation. Subject to the terms and conditions of this Agreement, Fractal hereby grants to Customer a limited, non-exclusive, revocable, non-transferable (except as permitted in Section 14.3 (Assignability)), non-sublicensable license during the applicable Subscription Term to reproduce, without modification, and internally use a reasonable number of copies of the Documentation solely in connection with Users’ use of the Platform in accordance with this Agreement.
  3. Use Limitations. Customer’s right to use the Platform, the Documentation, and the Content is contingent upon Customer’s compliance with the limitations on Customer’s use of the Platform, the Documentation, and Content specified in this Agreement. Customer agrees that it will not exceed the maximum allowed usage (e.g., images, documents, storage or users) for the Platform as specified in the applicable Order Form or Documentation (“Scope Limitations”). Customer undertakes that: (i) the maximum number of Users that it authorizes to access and use the Platform will not exceed the number of User Subscriptions it has purchased for the Platform, and (ii) it will not allocate any User Subscription to more than one individual User unless it has been reassigned in its entirety to another individual User, in which case the prior User will no longer have any right to access or use the Platform or Documentation. 
  4. Reservation of Rights. Except for licenses provided hereunder, as between Fractal and Customer, Fractal and its licensors retain all right, title, and interest to all Services, Beta Services, Content, software, products, works, and other intellectual property created, used, or provided by Fractal including all related intellectual property rights, for the purposes of this Agreement, including, but not limited to, the Platform and all Content and Documentation. Fractal owns all right, title, and interest in and to all modifications or derivatives of, and improvements to, the Platform and all Content and Documentation and any other part of the Services or Beta Services (created by either party). No rights are granted to Customer hereunder other than as expressly set forth herein. Subject to the limited licenses granted herein, Fractal Enterprise acquires no right, title or interest from Customer or its licensors under this Agreement in or to Customer Data except as described in this Agreement.
  5. Customer Data. Fractal hereby acknowledges and agrees that all rights, title and interest in and to Customer Data are and shall remain the property of Customer and all intellectual property rights in Customer Data are the property of Customer. Customer hereby grants to Fractal throughout the term of this Agreement, and after the term, the necessary rights or license to use, reproduce, promote, distribute, modify, publicly display and perform, cache, and transmit Customer Data via the Platform solely as necessary for the purposes of this Agreement to enable Customer to use the Platform and to provide Customer the Services. Customer grants to Fractal Enterprise a perpetual, irrevocable, non-exclusive, worldwide, royalty-free, non-transferable (except as permitted in Section 14.3 (Assignability)), non-sublicensable license to use Customer Data to train and improve the Platform, the Services, and any other software or services developed by Fractal by  building, analyzing, reviewing, running, training, testing and improving any and all elements of the Platform, including without limitation any algorithms and machine learning models; provided however, that Fractal will ensure that any such improvements to the Platform or Services will not directly incorporate or infringe any Customers Data or intellectual property unless explicitly authorized by Customer in writing. Where specified on an applicable Statement of Work (SOW), Customer shall provide Fractal, in the form and format and on the schedule specified by Fractal, all Customer Data reasonably required for Fractal’s performance hereunder.  
  6. Protection of Customer Data. Fractal represents and warrants that it has measures in place as described in the Documentation to prevent sharing of Customer Data, business operations, trade secrets, or other intellectual property with other customers or third parties, unless explicitly authorized to do so in writing by Customer. Fractal Enterprise will use commercially reasonable efforts to maintain appropriate administrative, physical, and technical safeguards for protection of the security, confidentiality and integrity of Customer Data, as described in the Documentation. Those safeguards will include, but will not be limited to, commercially reasonable measures designed to prevent unauthorized access to or disclosure of Customer Data (other than by Customer or Users). 60 days following any termination of this Agreement, Fractal may elect to delete your Customer Data.
  7. Feedback. Customer agrees to provide ongoing feedback to Fractal Enterprise regarding the Covered Services, including identifying software bugs, recommending product enhancements or noting product features that it believes should be eliminated. In particular, Customer agrees to provide Fractal Enterprise with feedback regarding the functionality, usability, reliability and compatibility of the Platform. If Customer provides any Feedback to Fractal concerning the functionality and performance of the Platform or execution of services (including identifying potential errors, improvements, enhancement requests, correction, or other Feedback relating to the operation of Fractal Enterprise’s services), Customer hereby assigns to Fractal all right, title, and interest in and to the Feedback, and Fractal is free to use the feedback without payment or restriction.  Customer acknowledges and agrees that it will not earn or acquire any rights or licenses in, the FractalFORGE Software Platform, or in any other Fractal intellectual property rights on account of this Agreement or Customer’s performance under this Agreement, even if Fractal incorporates any Feedback into the Platform or FractalFORGE Software Platform. You represent and warrant that your Feedback does not contain any confidential or proprietary information of any other person. Fractal Enterprise reserves the right to reproduce, use, disclose, and distribute such Feedback without any obligation to you.
  8. Fractal Enterprise Personnel. Fractal Enterprise will be responsible for the performance of its personnel (including its employees and contractors) and their compliance with Fractal Enterprise’s obligations under this Agreement, except as otherwise specified in this Agreement.
  9. Beta Services. From time to time, Fractal Enterprise may make Beta Services available to Customer as set forth in an applicable SOW or Order Form. Customer may choose to try such Beta Services or not in its sole discretion. These Beta Services do not include the Services, New Services or Updates, and Fractal may determine in its sole discretion the characterization of a release as an Update, Beta Service, or New Service. The specifications, features, functionality, and documentation of the Beta Services may be determined or modified by Fractal in its sole discretion. Beta Services are for evaluation purposes only, are not supported, and may be subject to additional terms as set forth in supplemental exhibits. From time to time, Fractal may change the location where the Platform is provided or hosted. It may be necessary for Fractal Enterprise to perform scheduled or unscheduled repairs or maintenance, or remotely patch or upgrade the Beta Service, which may temporarily degrade the quality of the Beta Service or result in a partial or complete outage of the Beta Service. Although Fractal cannot guarantee that you will receive advance notice of repairs or maintenance, Fractal will endeavor to provide at least 24 hours notice of scheduled updates and patches.
  10. Future Services. Customer agrees that its purchases pursuant to this Agreement are not contingent on the delivery of any New Services or future functionality or features, or dependent on any oral or written public comments made by Fractal Enterprise regarding future functionality or features.


  1. Account Credentials. Customer is solely responsible for maintaining the confidentiality of the administrator and User logon user identifications, passwords and account information.
  2. Compliance and Use. Customer shall (i) be responsible for Users’ compliance with this Agreement, (ii) be responsible for the accuracy, quality, integrity and legality of Customer Data and of the means by which Customer acquired Customer Data, (iii) use commercially reasonable efforts to prevent unauthorized access to or use of the Platform and all Documentation and immediately notify Fractal in writing of any such unauthorized access or use or violation by Customer or its Users of this Agreement, (iv) use the Platform only in accordance with the Documentation and (v) comply with all applicable laws and government regulations. Customer will cooperate and assist with any actions taken by Fractal to prevent or terminate unauthorized use of the Platform or any Documentation. 
  3. Restrictions. Except as otherwise explicitly provided in this Agreement, Customer may not, and will not permit or authorize third parties to:
    1. attempt to copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of the Platform or Documentation in any form or media or by any means; or attempt to reverse engineer, decompile, disassemble, or otherwise reduce to human-perceivable form all or any part of the Platform; or
    2. access all or any part of the Platform or Documentation in order to build a product or service that competes with the Services or the Documentation; 
    3. license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit the Platform or Documentation, or otherwise make the Platform or Documentation available to any third party (e.g., as a service bureau), unless authorized in writing by Fractal Enterprise;  
    4. circumvent or disable any security or other technological features or measures of the Platform; 
    5. make the Services available to anyone other than Users;
    6. use the Platform to store or transmit infringing, libelous, or otherwise unlawful or tortious material, or to store or transmit material in violation of third-party privacy rights; 
    7. use the Services to store or transmit malicious code;
    8. interfere with or disrupt the integrity or performance of the Services or third-party data contained therein; 
    9. attempt to gain unauthorized access to the Platform or related systems or networks;
    10. copy or access Content except as permitted herein or in an Order Form or the Documentation; or
    11. disassemble, reverse engineer, or decompile a Service or Content or access it to (i) build a competitive product or service, (ii) build a product or service using similar ideas, features, functions or graphics of the Service, (iii) copy any ideas, data or content acquisition, processing, and distribution methods, features, functions or graphics of the Service, or (iv) determine whether the Services are within the scope of any patent.


Support Services shall be provided in accordance with the terms of the applicable Support Terms and Conditions. See Attachment 1. 


For each request for Professional Services hereunder, the parties shall in good faith negotiate an SOW, each of which shall be deemed a part of this Agreement. A SOW may be a separate document executed by the parties or may be incorporated into an Order Form. Each SOW will specify the scope of work and specific terms of the project(s) to be performed by Fractal. Travel expenses, including reasonable transportation, lodging and meal expenses, incurred in relation to the provision of pre-approved Professional Services will be reimbursed by Customer within 30 days and are in addition to the specified Professional Services fees. If Customer cancels a Professional Services visit less than a week prior to the scheduled visit, Customer will pay all travel (such as hotel, flight) cancellation costs. 


  1. Fees. Customer will pay Fractal the fees and any other amounts owing under this Agreement, plus any applicable sales, use, excise, or other taxes, as specified in the applicable Order Form or SOW. Fees are based on Services or Beta Services purchased and not on actual usage. Unless otherwise specified in the applicable Order Form or SOW, all amounts payable under this Agreement are denominated in U.S. dollars, and Customer will pay all such amounts in U.S. dollars. Customer’s payment obligations are non-cancelable and fees paid are non-refundable. Quantities purchased by Customer cannot be decreased during the relevant subscription term.
  2. Additional Users or Usage.  Customer may, from time to time during the Subscription Term for the Platform, purchase additional User Subscriptions and Fractal shall grant access to the Platform and the Documentation to such additional Users in accordance with the provisions of this Agreement. 
  3. Renewal Fees. Fractal will give Customer at least 30 days’ notice (which may be by email) of any proposed increase in the Service fees or any new charges and fees prior to the end of the applicable Initial Term (as defined in Section 7.2) or any Renewal Term (as defined in Section 7.2). Customer will only be entitled to discounts granted for a multi-year commitment if the applicable Renewal Term is for a period equal to or greater than such multi-year commitment. Any other discounts offered for the Initial Term do not apply to Renewal Terms unless expressly provided in the applicable Order Form. 
  4. Invoices and Payment Terms. The Subscription Fees will be invoiced annually in advance. Fees for additional User Subscriptions or other modifications to the Scope Limitations will be invoiced upon receipt of Customer’s request for such purchase. If such additional User Subscriptions are purchased by Customer part way through the Initial Term or any Renewal Term, such fees shall be pro-rated for the remainder of the Initial Term or then-current Renewal Term. Fees for Professional Services will be invoiced upon execution of the applicable SOW. Customer will pay all amounts due within 30 days of the date of the applicable invoice. Customer acknowledges that Subscription Fees for Renewal Terms are due on or by the first day of such Renewal Term. 
  5. Late Payments. Any amount not paid when due will be subject to finance charges equal to 1.5% of the unpaid balance per month or the highest rate permitted by applicable usury law, whichever is less, determined and compounded daily from the date due until the date paid. Customer will reimburse any costs or expenses (including, but not limited to, collection agency fees, reasonable attorneys’ fees and court costs) incurred by Fractal to collect any amount that is not paid when due. In the event of default in the payment of any undisputed invoices, installments or interest for a period in excess of 60 days past their due date, Fractal may, without notice or demand, declare the entire principal sum payable during the Term under all outstanding Order Forms and SOWs, immediately due and payable. If Customer believes that Fractal has billed Customer incorrectly, Customer must notify Fractal thereof (in writing) no later than 60 days after the date of the invoice, otherwise the amount invoice shall be conclusively deemed correct by the parties. Amounts due from Customer under this Agreement may not be withheld or offset by Customer against amounts due to Customer for any reason.
  6. Payment Disputes. Fractal Enterprise will not exercise its rights under this Section 6 if Customer is disputing the applicable charges reasonably and in good faith and is cooperating diligently to resolve the dispute.
  7. Taxes. Other than net income taxes imposed on Fractal, unless Customer provides Fractal with a valid tax exemption or a properly completed direct pay certificate, Customer will bear all taxes, duties, and other governmental charges (collectively, “taxes”) resulting from this Agreement. Customer will pay any additional taxes as are necessary to ensure that the net amounts received by Fractal after all such taxes are paid are equal to the amounts that Fractal would have been entitled to in accordance with this Agreement as if the taxes did not exist, regardless of whether such taxes were included on the initial applicable invoice to Customer.


  1. Agreement Term. This Agreement will commence upon the Effective Date and continue until the Subscription Term for each Order Form has expired or is otherwise terminated in accordance with the terms of the applicable Order Form unless this Agreement is terminated earlier as set forth herein. 
  2. Order Form Term. The term for each Order Form shall commence on the effective date of the applicable Order Form (or, if no effective date is specified, on the date the Order Form has been executed by both Customer and Fractal) and shall be in effect for the term specified in the Order Form provided, that if no such term is indicated in the Order Form, the initial term shall be for one year (the “Initial Term”). The term of each Order Form will automatically renew for successive periods equal to the length of the Initial Term (each, a “Renewal Term”) unless a party provides written notice 30 days in advance of the expiry of the Initial Term or then-current Renewal Term of its desire to amend the duration of the Renewal Term or terminate the Order Form. The per-unit pricing during any renewal term will increase by up to 7% above the applicable pricing in the prior term, unless Fractal Enterprise provides Customer notice of different pricing at least 60 days prior to the applicable renewal term. Except as expressly provided in the applicable Order Form, renewal of promotional or one-time priced subscriptions will be at Fractal Enterprise’s applicable list price in effect at the time of the applicable renewal. Notwithstanding anything to the contrary, any renewal in which subscription volume for any Services has decreased from the prior term will result in re-pricing at renewal without regard to the prior term’s per-unit pricing.
  3. SOW Term. Each SOW will be in effect for the time period specified on the applicable SOW.
  4. Termination for Material Breach. Either party may terminate this Agreement or an SOW if the other party does not cure its material breach of this Agreement or the applicable SOW within 30 days of receiving written notice of the material breach from the aggrieved party. At the aggrieved party’s election, such termination will apply only to the applicable Order Form or SOW and related Services for a particular Platform and not to Order Forms for or SOWs related to other Platform governed by this Agreement. Termination in accordance with this Section 7.4 will take effect when the breaching party receives written notice of termination from the aggrieved party, which notice must not be delivered until the breaching party has failed to cure its material breach during the 30-day cure period. If Customer fails to timely pay any fees, Fractal may, without limitation to any of its other rights or remedies, suspend performance of all Services for Customer until Fractal receives all amounts due. In the event of termination as a result of Customer’s failure to comply with any of its obligations under this Agreement, Customer shall be obligated to pay for Subscription Fees and fees for Professional Services rendered. Termination of the Agreement or any Order Form or SOW shall be in addition to and not in lieu of any equitable remedies available to Fractal. Upon termination, Customer must immediately stop using the Platform and remove all copies from its systems. 
  5. Transition Assistance. Following the termination of the applicable Order Form or SOW, provided Customer makes a written request within 14 days before the effective date of termination and subject to then-current Professional Service fees on a time and materials basis, Fractal may offer transition assistance, which may include, to the extent practicable, an export of Customer Data from the Platform. To the extent Fractal makes available to Customer an API or other means to assist with such transition, the API shall be Fractal’s Confidential Information (as defined in Section 8), and Customer is granted a personal, non-sublicensable, nonexclusive, non-transferable, limited license to use the API solely for Customer’s internal use for exporting Customer’s content from Fractal to the new Customer system. Customer shall not (a) copy, rent, sell, disassemble, reverse engineer, decompile, modify or alter any part of the API, or (b) otherwise use the API on behalf of any third party. The API license shall automatically terminate in the event Customer breaches this Section 7.5.
  6. Post-Termination Obligations. If an Order Form or SOW is terminated for any reason, (a) Customer will pay to Fractal any fees or other amounts that have accrued prior to the effective date of the termination pursuant to each such Order Form or SOW, (b) any and all liabilities accrued prior to the effective date of the termination will survive, and (c) with respect to a terminated Order Form, Customer will provide Fractal with a written certification signed by an authorized Customer representative certifying that all use of the Platform and Documentation ordered pursuant to the applicable Order Form(s) by Customer has been discontinued. 
  7. Survival. 2.4 (Reservation of Rights), 2.5 (Customer Data), 2.8 (Feedback), 3 (Customer’s Responsibilities), 6.1 (Fees). 6.4 (Invoices and Payment Terms), 6.5 (Late Payments), 6.7 (Taxes), 7 (Term, Renewal and Termination), 8 (Confidentiality), 9.1 (Disclaimer of Warranties), 10 (Mutual Indemnification), 11 (Limitations of Liability) and 14 (General) shall survive the termination of this Agreement.


  1. Definition. As used herein, “Confidential Information” means all confidential information disclosed by or otherwise obtained from a party (“Disclosing Party”) to or by the other party (“Receiving Party”), whether orally, visually or in writing, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. Customer’s “Confidential Information” includes Customer Data; Fractal’s “Confidential Information” includes the Platform, Service, Beta Services, all Documentation, the product of all Services, and all information provided or disclosed to Customer relating to the Service, Beta Services and the FractalFORGE Software Platform, and Fractal’s financial, security, architectural or similar information; and “Confidential Information” of each party shall include the terms and conditions of this Agreement and each Order Form and SOW, as well as business and marketing plans, technology and technical information, product plans and designs, and business processes disclosed by or on behalf of such party. Confidential Information does not include any information that (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party, (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party, (iii) is received from a third party without breach of any obligation owed to the Disclosing Party, or (iv) was independently developed by the Receiving Party.
  2. Protection of Confidential Information. The Receiving Party shall use the same degree of care to protect such Confidential Information that it uses to protect the confidentiality of its own confidential information of like kind (but in no event less than commercially reasonable care) (i) not to use any Confidential Information of the Disclosing Party for any purpose outside the scope of this Agreement, and (ii) except as otherwise authorized by the Disclosing Party in writing, to limit access to Confidential Information of the Disclosing Party to those of its and its affiliates’ Users, and other employees, contractors and agents who need such access for purposes consistent with this Agreement and who have signed confidentiality agreements with the Receiving Party containing protections no less stringent than those herein. The Receiving Party may disclose Confidential Information of the Disclosing Party if it is compelled by law to do so, provided the Receiving Party gives the Disclosing Party prior notice of such compelled disclosure (to the extent legally permitted) and commercially reasonable assistance, at the Disclosing Party’s cost, if the Disclosing Party wishes to contest the disclosure. If the Receiving Party is compelled by law to disclose the Disclosing Party’s Confidential Information as part of a civil proceeding to which the Disclosing Party is a party, and the Disclosing Party is not contesting the disclosure, the Disclosing Party will reimburse the Receiving Party for its reasonable cost of compiling and providing secure access to such Confidential Information. Upon Disclosing Party’s request, and, in any event, upon the expiration or termination of this Agreement, Receiving Party will promptly deliver to Disclosing Party all Confidential Information, or, upon Disclosing Party’s approval, destroy and certify the destruction of all Confidential Information associated with the Service.




  1. Indemnification by Fractal. Fractal shall defend Customer against any claim, demand, suit, or proceeding (“Claim”) made or brought against Customer by a third party alleging that the use of any Platform as permitted hereunder infringes or misappropriates the intellectual property rights of a third party, and shall indemnify Customer for any damages finally awarded against Customer, and for reasonable attorney’s fees incurred by, Customer in connection with any such Claim; provided, that Customer (i) promptly gives Fractal written notice of the Claim; (ii) gives Fractal sole control of the defense and settlement of the Claim (provided that Fractal may not settle any Claim unless the settlement unconditionally releases Customer of all liability); and (iii) provides to Fractal all reasonable assistance, at Fractal’s expense. 
  2. Exclusions from Obligations. Fractal will have no obligation under this Section 10 for any infringement or misappropriation to the extent that it arises out of or is based upon (i) use of the Platform in combination with other products or services if such infringement or misappropriation would not have arisen but for such combination; (ii) use of the Platform by Customer for purposes not intended or outside the scope of the license granted to Customer; (iii) Customer’s failure to use the Platform in accordance with instructions provided by Fractal, if the infringement or misappropriation would not have occurred but for such failure; or (iv) any modification of the Platform not made or authorized in writing by Fractal where such infringement or misappropriation would not have occurred absent such modification; (v) use of a obsolete and prior version of the Platform where Fractal has advised of a newer version that would not be infringing.
  3. Mitigation of Infringement Action. If Customer’s use of any Platform is, or in Fractal’s reasonable opinion is likely to become, enjoined or materially diminished as a result of a proceeding arising under Section 10.1 (Indemnification by Fractal), then Fractal will either: (i) procure the continuing right of Customer to use the Platform; (ii) replace or modify the Platform in a functionally equivalent manner so that it no longer infringes; or if, despite its commercially reasonable efforts, Fractal is unable to do either (i) or (ii), Fractal will (iii) terminate Customer’s right with respect to the Platform and refund to Customer all unused Subscription Fees pre-paid by Customer with respect to the Platform.
  4. Limited Remedy. This Section 10 states Fractal’s sole and exclusive liability, and Customer’s sole and exclusive remedy, for the actual or alleged infringement or misappropriation of any third party intellectual property right by any Platform.
  5. Indemnification by Customer. Customer shall defend Fractal against any Claim made or brought against Fractal by a third party alleging that Customer’s acts or omissions infringe or misappropriate the intellectual property rights of a third party, violate applicable law,  or otherwise harm such third party giving rise to liability and shall indemnify Fractal for any damages finally awarded against, and for reasonable attorney’s fees incurred by, Fractal in connection with any such Claim; provided, that Fractal (i) promptly gives Customer written notice of the Claim; (ii) gives Customer sole control of the defense and settlement of the Claim (provided that Customer may not settle any Claim unless the settlement unconditionally release Fractal of all liability); and (iii) provides to Customer all commercially reasonable assistance, at Customer’s expense.
  6. Contributory Negligence. If the joint, concurring, comparative or contributory fault, negligence or willful misconduct of the Parties gives rise to damages for which either party is entitled to indemnification under this Agreement, then such damages shall be allocated between the Parties in proportion to their respective degrees of fault, negligence or willful misconduct contributing to such damages. 




  1. Press Release. Immediately upon the execution of this Agreement, Fractal shall prepare and issue a mutually approved press release announcing this Agreement. A senior member of Customer’s team will provide a quote for the press release within 7 days of the execution and delivery of any Generally Available Service sold to Customer under this Agreement. Any future announcements which refer to the other party or its products must be approved by the other party prior to release. Customer agrees to work in good faith with Fractal in producing Customer focused FractalBlocks, testimonial video FractalBlocks, case studies, telephone references (up to 4 times/year), or other mutually agreeable communications. Customer may withhold approval for contacts that are, or are likely to become, competitors of Customer. Nothing contained herein shall waive or alter the parties’ rights and/or obligations with respect to Confidential Information.
  2. Video Interview. After 60 days of service for each particular Platform, Customer agrees to a video interview, which will last 1 hour, of the most senior manager or executive member of Customer’s team who has used, been engaged with, or otherwise has experience or knowledge of the Platform or Services sufficient to provide reasonable feedback, for Fractal’s website or other uses. Video will be created at Fractal’s expense. The video will focus on Customer’s business challenge and their decision making process regarding how they chose Fractal to fulfill their needs. Fractal reserves the right to edit the video interview in its discretion, and agrees to submit the video to Customer for its approval, which shall not be unreasonably withheld, delayed or conditioned.
  3. Customer List. Customer agrees that, subject to Customer’s brand guidelines, Fractal may include Customer name and logo, in Fractal’s lists of customers of the Services, in printed or web-based marketing materials (including its website) and in Fractal’s marketing presentations.
  4. Earnings Call. Customer agrees that Fractal may reference Customer by name during any conference call or press release of Fractal’s quarterly earnings for any quarter in which Customer utilizes Fractal’s Services.


  1. Fractal shall, at its own cost and expense, procure and maintain in full force and effect during the term of this Agreement, policies of insurance, of the types and in the minimum amounts stated herein, with responsible insurance carriers duly qualified in those states (locations) where the Services are to be performed, covering the operations of Fractal, pursuant to this Agreement.
    1. 13.1.1.TYPES OF INSURANCE LIMITS OF LIABILITY (Minimum Amounts):
      1. Commercial General Liability Insurance: $X,000,000 per occurrence, $X,000,000 aggregate;
      2. Excess Liability (Umbrella) insurance: $X,000,000 per occurrence, $X,000,000 aggregate;
      3. Technology Errors and Omissions Insurance: $X,000,000 per occurrence.


  1. Valid and Binding Agreement. Each party represents and warrants to the other that: (a) this Agreement has been duly executed and delivered and constitutes a valid and binding agreement enforceable against such party in accordance with its terms; and (b) no authorization or approval from any third party is required in connection with such party’s execution, delivery, or performance of this Agreement. 
  2. Relationship. Fractal will be and act as an independent contractor (and not as the agent or representative of Customer) in the performance of this Agreement.
  3. Assignability. Neither party may assign performance of this Agreement or any of its rights or delegate any of its duties under this Agreement without the prior written consent of the other. Notwithstanding the preceding sentence, each party may assign this Agreement without the other party’s prior written consent in the case of a merger, acquisition, transfer of the right or interest in any of the underlying intellectual property of the Platform, or other change of control, or to an Affiliate and in such event this Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns.
  4. Subcontractors. Fractal may utilize a subcontractor or other third party to perform its duties under this Agreement so long as Fractal remains responsible for all of its obligations under this Agreement.
  5. Notices. Except as otherwise provided herein, all notices to Fractal Enterprise must be made by registered or certified mail to the address listed below or via email to the email address listed below.  All notices to Customer must be made to the email address of Customer’s primary contact with Fractal Enterprise.
    1. Fractal Enterprise notice address:ATTN: General Counsel

      1908 Chalk Rock Cove

      Austin, TX 78735

      [email protected]

      Each of Fractal Enterprise and Customer agree that any notice required pursuant to this Agreement must be provided in writing. Further, each of Fractal Enterprise and Customer agree that any notice required by this Agreement may be delivered by (i) an electronic record capable of retention by the recipient at the time of receipt (the term “electronic record” shall have such meaning as ascribed to it in Chapter 322 of Title 10 of the Texas Business & Commerce Code or any successor statute thereto); (ii) by courier, either national or international, as the case may be; or (iii) by registered or certified mail; Any notices made by (i) electronic record shall be deemed to have been duly given when transmitted by the sender to the email address of the recipient as provided below (or as from time to time updated to the other party); and (ii) courier or mail shall be deemed to have been duly given on the fifth business day after dispatch to the address of the recipient as provided below (or as from time to time updated to the other party).

      If to Customer:

      [Insert Full Legal Name of Entity]

      [Insert Address]



      Fractal Enterprise may broadcast notices or messages through the Platform or by posting notices or messages on Fractal Enterprise’s web site to inform Customer of changes to the Services, or other matters of importance; Fractal Enterprise shall inform Customer of such broadcast by e-mail. Either party may change its address for receipt of notice by notice to the other party in accordance with this Section 14.5.


  6. Force Majeure. Neither party shall be liable in damages or have the right to terminate this Agreement or any Order Form or SOW for any delay or default in performing hereunder if such delay or default is caused by conditions beyond its control, including but not limited to acts of God, government restrictions (including the denial or cancellation of any export of other necessary license), wars, insurrections and/or any other cause beyond the reasonable control of the party whose performance is affected (including mechanical, electronic, internet service provider or communications failure).
  7. Dispute Resolution. Any and all disputes, controversy or claims related to or arising in connection with this Agreement shall first be referred to representatives chosen by each of the parties for an informal resolution. If this informal resolution does not resolve the dispute within 30 days, the parties hereto agree to submit the dispute to binding arbitration in accordance with the Commercial Arbitration Rules of the American Arbitration Association (“AAA”) then in effect. This provision shall not limit either party’s right for interim judicial relief, such as an injunction, an order of eviction, or similar actions. Any such arbitration shall proceed in accordance with the laws of the State of Texas and the venue of any such Arbitration shall be held in Austin, Texas. Within ten calendar days after the arbitration demand is served upon a party, the parties must jointly select an arbitrator with at least five years’ experience in that capacity. If the parties do not agree on an arbitrator within ten calendar days, a party may petition the AAA in order to appoint an arbitrator. The decision of the arbitrator shall be final and binding and no party shall have rights of appeal. Each party shall bear its own costs and fees in connection with the arbitration, however, the arbitrator shall have the power to order one party to contribute to the reasonable costs and expenses of the other party, or to pay all or any portion of the costs of the arbitration. 
  8. Waiver. The waiver by either party of any breach of any provision of this Agreement does not waive any other breach. The failure of any party to insist on strict performance of any covenant or obligation in accordance with this Agreement will not be a waiver of such party’s right to demand strict compliance in the future, nor will the same be construed as a novation of this Agreement.
  9. Severability. If any provision of this Agreement is held invalid or unenforceable by a court of competent jurisdiction, such provision will be construed so as to be enforceable to the maximum extent permissible by law, and the remaining provisions of the Agreement will remain in full force and effect.
  10. Counterparts. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument. For purposes of executing this Agreement, a facsimile copy or a “.pdf” image delivered via email of an executed copy of this Agreement will be deemed an original.
  11. Entire Agreement. This Agreement and the attachments hereto, constitutes the entire agreement between the parties hereto regarding Customer’s use of the Platform and receipt of all Services and Beta Services and supersedes and replaces all prior agreements, representations, warranties, statements, promises, information, arrangements and understandings, whether oral or written, express or implied, with respect to the subject matter hereof. In the event of a conflict between the terms and conditions of this Agreement and any other agreements, the order of precedence shall be: (1) this Agreement (2) the applicable order form (3) the applicable SOW (4) the Beta Testing Agreement and (4) the Support Terms and Conditions. These terms and conditions apply to current and future purchases of products and services by Customer from Fractal. No usage of trade or other regular practice or method of dealing between the parties will be used to modify, interpret, supplement, or alter the terms of this Agreement. This Agreement may be changed only by a written agreement signed by an authorized agent of the party against whom enforcement is sought. Fractal will not be bound by, and specifically objects to, any term, condition, or other provision that is different from or in addition to this Agreement (whether or not it would materially alter this Agreement) that is proffered by Customer in any receipt, acceptance, confirmation, correspondence, or otherwise, unless Fractal specifically agrees to such provision in writing and signed by an authorized agent of Fractal. 


Effective as of this _______ day of ___________________, 20____.

On behalf of Fractal Enterprise, LLC On behalf of [Customer Legal Entity]:
By:  By:
Print Name: Print Name:
Title:  Title: 
Date:  Date: 



Attachment 1: Support Terms and Conditions


Support Terms and Conditions


The following Support Terms and Conditions that have been referenced in the Order Form and that, along with the Order Form, comprise the binding “Support Agreement” between the Customer (as identified on the Order Form) and Fractal Enterprise, LLC (“Fractal Enterprise” “Fractal” “we” or “our”), and sets forth the terms and conditions pursuant to which Fractal will provide certain support services to the Customer. This Support Agreement is made under and incorporates the terms of the master license and services agreement or similar document (“MLSA”) currently in effect between the parties, and does not amend any portion of the MLSA except for the portion of the MLSA that specifically governs support activities described herein. All other terms and conditions of the MLSA remain in full force and effect. All capitalized terms not defined herein have the meaning ascribed to them in the MLSA. 


    1. Defect” means a failure of the Platform to substantially conform to the functional specifications set forth in the Documentation.
    2. Updates” means a subsequent release of the Platform that Fractal makes generally available to its supported customers, as indicated by a version number increase to the right of the first decimal point (e.g., 2.1 to 2.2).
    3. Workaround” means a modification or “patch” for a particular version of the Platform, which may be of a temporary or interim nature, to help cure or avoid a Defect.
    4. Service Level” means the certain level of Support (Standard, Gold or Platinum) that has been selected by the Customer on the Order Form.
    5. Term” means the number of years of Support services purchased by Customer pursuant to the Order Form.



Upon payment of the fees applicable to the Term and Service Level selected on the Order Form (“Fees”). Fractal agrees to provide the Service Level of Support selected by the Customer on the Order Form, for the duration of the Term, and solely for the Platform. 

    1. Standard Support” Level Defined.
      1. Annual Platform Maintenance. Fractal shall use commercially reasonable efforts to maintain the Platform so that it operates without Defects.
      2. Updates. Fractal shall supply Customer with Updates for the Platform that is released to the general customer base during the Term. Such Updates may be accessed by Customer at no additional charge. Except for Updates, Customer shall not be entitled to any other software as part of any level of Support. 
      3. 2.1.3.Bulletins. From time to time, at its sole discretion, Fractal may publish bulletins containing information about Updates and other Fractal news to the Platform or to the Fractal website at 
    2. Support. 
      1. Support” Defined. Support shall consist of internet assistance to Customer with respect to use of the Platform and to resolve Defects through access to a website that may include any of the following: a knowledge base, online case tracking, frequently asked questions, Updates, and Documentation. Support will be available from 9:00 am to 5:00 pm, Central Time, Monday through Friday, excluding holidays. Unless otherwise designated by Fractal, Customer should access the website described on the Order Form.
      2. Submission of Issues for Resolution. Customer shall submit to Fractal the following information: (a) Customer contact information; (b) Platform version; and (c) a complete description of the Defect and Customer-specific Platform environment. If applicable, Customer shall also provide access to the Customer’s Platform environment so the Defect may be replicated. 
      3. Problem Definition. Customer shall record the following information for reference and provide it to Fractal: (a) error messages and indications that Customer received when the malfunction occurred; (b) what the User was doing when the malfunction occurred; (c) what steps Customer has taken to reproduce the malfunction; (d) what steps Customer may have already taken to solve the problem; and (e) system logging.
    3. Severity Classification. Defects in the Platform are classified according to severity of impact on the use of the Platform, according to the chart below. All disputes regarding severity classification will be resolved by Fractal in its sole discretion.
Severity Impact
1 Defect prevents all useful work from being done.

Material Defects in essential functions for which no non-manual workaround exists; or

Defects that cause a material loss of data.

2 Defects that disable essential functions but for which a non-manual workaround exists;

Defects that block systems test or deliverables; or

Defects that violate the material specifications in the Documentation.

3 All other Defects.
    1. Response Time Goals. Fractal agrees to use commercially reasonable efforts to (i) acknowledge Defects reported to Fractal by Customer on Fractal’s problem reporting form (which, in the event of a Severity 1, such acknowledgement will occur within one business day of receipt of the notice of the Defect and categorization of the Defect as a Severity 1, see 2.4.2 and 2.4.3 for handling Severity 2 and 3) and (ii) provide Workarounds. Acknowledgements will be sent to Customer via email. The following response time goals will be in effect:
      1. Severity 1. If a Severity 1 Defect occurs during normal operating hours (9:00 am to 5:00 pm Central Time weekdays), Fractal will begin immediate and continuous efforts to reproduce and resolve the Defect, and will carry out those efforts until the Defect is resolved. Fractal will use commercially reasonable efforts to resolve all Severity 1 Defects in the shortest time possible, and will review status with Customer on a daily basis or more frequently, if requested. 
      2. Severity 2. If the Defect is a Severity 2 issue, Fractal will begin efforts to reproduce the problem no later than the opening of the next business day after receipt of the issue by Customer. Fractal will use commercially reasonable efforts to resolve Severity 2 problems as rapidly as practical, but no later than the next Update after reproduction of the Defect. 
      3. Severity 3. Severity 3 Defects will be addressed in Fractal’s normal Update.
    2. Inclusion. All Workarounds and Updates are licensed pursuant to and subject to the terms and conditions of the MLSA.



    1. Gold Services. In consideration of Customer’s payment of the Gold Support Fees, Customer shall be eligible to receive the Gold Services” as defined in the SOW that Fractal makes generally available to its Gold Services customer base during the applicable Term. Such Gold Services shall be in addition to Standard Support described herein. 
    2. Electing Gold Support. Standard Support Customers may upgrade to “Gold Services” at any time provided that Customer pays the additional Fees indicated on the applicable Order Form. Such Fees may be pro-rated if the upgrade is made any time during then-current Term. However, Customer may only downgrade from Gold Services to Standard Support at the time of renewal. To downgrade, Customer must provide written notice to Fractal at least sixty days prior to the expiration of the then-current Term. Upon such downgrade, Customer shall be obligated to pay Fractal’s then-current fees for Standard Support.



    1. Platinum Services. In consideration of Customer’s payment of the Platinum Support Fees, Customer shall be eligible to receive the “Platinum Services” as defined in the SOW that Fractal makes generally available to its Platinum Services customer base during the applicable Term. Such Platinum Services shall be in addition to Gold Support described herein. 
    2. Electing Platinum Support. Customer may upgrade to Platinum Support at any time provided that Customer pays the additional Fees indicated on the applicable Order Form. Such Fees may be pro-rated if the upgrade is made any time during then-current Term. However, Customer may only downgrade from Platinum Services to another level at the time of renewal. To downgrade from Platinum, Customer must provide written notice to Fractal at least sixty days prior to the expiration of the then-current Term. Such notice shall specify whether the downgrade is to Gold or Standard Support and Customer shall be obligated to pay Fractal’s then-current fees for that level of Support. 



    1. Coverage. For an additional fee, Customer may elect to receive certain additional services, including, with respect to the Platform, training, customization, on-site support and maintenance, and consulting services related to problems caused by issues other than the Platform. Fees related to such services will be described in a Statement of Work signed by both parties and will be provided by Fractal at the fee stated therein, or if no fee is stated, at Fractal’s standard rate for equivalent services in effect at the time the Statement of Work is executed. For clarity, if any services are explicitly included in the Support plan selected by Customer, then such Services do not require payment of additional fee.
      1. Customization Support. For an additional fee equal to 20% of the cost of any customizations services paid for in an SOW, integrations, or custom reports that Fractal develops for and provides to Customer, Fractal will maintain and support any such customizations, integrations, or custom reports in accordance with the terms herein.  Any such fee will be added to Customer’s next annual service/license fee. 
    2. Out-of-Pocket Expenses. Customer shall pay all reasonable out-of-pocket expenses incurred by Fractal, including costs for meals, lodging and travel related to additional support services, in accordance with the terms of Section 5 of the MLSA..



    1. First Level Support/ Point of Contact. All communications relating to Support shall be supervised, coordinated, and undertaken by no more than two designated contact persons per Customer work-shift who shall act as the only points of contact between Customer and Fractal. Each contact must possess or, at Customer’s expense, acquire the necessary expertise and training to diagnose and resolve Defects with direction by Fractal.
    2. Pre-Call Procedures. Prior to requesting support from Fractal, Customer shall comply with all published operating and troubleshooting procedures for the Platform. If such efforts are unsuccessful in eliminating the Defect, Customer shall then promptly notify Fractal of the Defect. Customer shall confirm that the following conditions have been satisfied before contacting Fractal for support:
      1. Reproduction. If possible, the situation giving rise to the Defect is reproducible in a single supported Platform and that situation is then reproduced live for Fractal;
      2. Support Representative. The Customer contact has the technical knowledge regarding the Platform and any other software or hardware systems involved, and in the facts and circumstances surrounding the Defect;
      3. Access. The entire system, including all software and hardware, is available to the Customer contact without limit during any telephone discussions with Fractal support personnel; and
      4. Cooperation. The Customer contact will follow the instructions and recommendations of Fractal’s support personnel when servicing the Platform.
    3. Remote Connection. If appropriate, Customer will cooperate with Fractal to allow and enable Fractal to perform support services via remote connection using standard, commercially available remote control software. Customer shall be solely responsible for instituting and maintaining proper security safeguards to protect Customer’s systems and data.
    4. Updates. Customer acknowledges and agrees that Updates provided by Fractal pursuant to this Support Agreement may, in Fractal’s sole discretion, require additional training of Customer’s personnel. Such training shall be performed in accordance with this Section 5.
    5. Disclaimer. Fractal shall not be responsible to provide Support, Updates, or any other support to the extent that Defects arise because Customer (i) misuses, improperly uses, mis-configures, alters, or damages the Platform; (ii) uses the Platform with any hardware or software not supplied or supported by Fractal; (iii) uses the Platform at any unauthorized location; (iv) fails to access an Update to the Platform if such Update would have resolved the Defect; or (v) otherwise uses the Platform in a manner not in accordance with this Support Agreement or MLSA. 



    1. Customer Defects. If Customer notifies Fractal of a problem and Fractal correctly determines that the problem is due to Customer’s incorrect or improper use of the Platform or failure to comply with the terms of this Support Agreement or the MLSA (as opposed to a Defect in the Platform), the resolution of such problem is not covered by Support. However, Fractal may provide consulting services to correct the problem pursuant to this Section 5.
    2. Release Support Period. Fractal shall support a release of the Platform if such release was made generally available during the previous twelve months; Customer acknowledges that Fractal’s obligations hereunder apply only to Generally Available Service.
    3. Third Party Products. Support does not cover the operation or use of third party hardware or software or Platform modified by any party other than Fractal or used in any manner in violation of the MLSA or inconsistent with the Documentation.
    4. Data. Customer is encouraged to backup data often. Fractal shall have no responsibility for loss of or damage to Customers Data, regardless of the cause of any such loss or damage. 



    1. Term. The Support Services Term shall be as selected in the Order Form, and unless terminated in accordance with the terms herein prior to the end date of the Term, Fractal shall provide and Customer shall pay for the selected Service Level for the Term. Fees for Support Services provided during Renewal Terms shall be at Fractal’s then current rates.  
    2. Renewal of Lapsed Support. If Customer elects not to renew Support, Customer thereafter may, subject to acceptance on the part of Fractal, purchase then current support services at a future date pursuant the then current support services terms and conditions, including then applicable pricing.
    3. Termination of Support Agreement. Fractal or Customer may only terminate the Support hereunder according to the terms of the MLSA. Termination of the MLSA, terminates the Support. 
    4. Effect of Termination. All Fees already due or payable to Fractal prior to the date of termination shall become immediately payable upon termination. 



    1. Customer Facilities. To the extent required by Fractal, Customer will, upon request, promptly make available to Fractal certain of its facilities, computer resources, software programs, networks, personnel, and business information as are required to perform any service or obligation hereunder. Fractal agrees to comply with Customer’s rules and regulations regarding safety, security, and conduct, provided Fractal has been made aware of such rules and regulations.
    2. Technical Data. Customer shall not provide to Fractal any Technical Data as that term is defined in the International Traffic in Arms Regulations (“ITAR”) at 22 CFR 120.10. Customer shall certify that all information provided to Fractal has been reviewed and scrubbed so that all Technical Data and other sensitive information relevant to Customer’s ITAR regulated projects has been removed and the information provided is only relevant to bug reports on Fractal products.